Cadillac busca pelea con el BMW Serie 3


General Motors quiere conseguir parte del jugoso pastel del segmento D premium. Ahora mismo, son los BMW Serie 3, Audi A4 y compañía los grandes dominadores, pero parece que los americanos pretenden cambiar la situación.

El CEO de Cadillac, Dan Akerson, ha explicado que el objetivo es rentabilizar la plataforma de tracción trasera Alpha, que también servirá para la nueva generación de su hermano mayor, el CTS.

Bajo el posible nombre de ATS, la casa ha desvelado que se fabricará en la planta que posee en Lansing, en el estado de Michigan. No se saben demasiados detalles aún, salvo que pretende equiparse con sistemas tecnológicamente avanzados, y que podría ofrecerse en tracción integral.

La estrategia de Cadillac nos recuerda que, en el mundo del automóvil, las modas están muy presentes. Hace años que marcas premium decidieron atacar segmentos inferiores a los que estaban acostumbradas, y parece que los éxitos cosechados están animando al resto.

En Sobreviraje | Salón del Automóvil de Detroit

Más sobre | Cadillac, GM


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