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Bentley confirma su SUV

bentely-suv

La marca filial del grupo Volkswagen ha confirmado que se encuentra en plena fase final de desarrollo de un SUV de alta gama, que pretende competir con el nuevo Land Rover Range Rover.

Aunque la producción comenzaría en 2016, la casa ha confirmado que ya tiene prevista una inversión cercana a los 800 millones de libras, para actualizar sus instalaciones en Reino Unido.

Esta desarrollo se enmarca en el modelo de negocio de Bentley, y que pretende aumentar sus ventas anuales hasta los 15.000 vehículos. Sigue el camino trazado por otras marcas premium, y que comenzó Porsche a finales de los 90.

No cabe duda de que la ambición de Bentley es trazar un camino de ventas que les permita crecer, pero corren el riesgo de cruzar la línea que les distinga de competidores de alto nivel, como Rolls-Royce.

En cualquier caso, Bentley cuenta con el apoyo del gobierno británico, que ha señalado la creación de 1.500 puestos de trabajo.

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