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Citroën DS Wild Rubis, adiós al chevrón.


Citroën quiere insistir en su giro hacia lo premium. No es que nos parezca mal, pero está claro que es arriesgado. La marca francesa quiere convencer al gran público de que aporta un extra sobre los modelos normales, y comienza con el diseño.

Con el prototipo que conocemos hoy, se rompe hasta con los tradicionales chevrones que conocemos en los frontales de la casa. En esta ocasión se sustituye por el símbolo “DS”.

El problema es que la gama esta creciendo, y los 4,70 metros a los que se lanza este modelo, ya compiten con los Volkswagen Touareg y Audi Q5. Y son los capos del segmento.

El problema no es tanto que Citroën no pueda hacer un SUV de características similares, es que tendrá que poner argumentos sobre la mesa para convencer de la factura final, y es que va a ser difícil, y más teniendo en cuenta la tecnología híbrida que se anuncia, que no esté muy cerca de sus rivales alemanes.

Jugar en el patio de los mayores es atractivo, pero por suerte o por desgracia, la experiencia nos ha demostrado que puestos a pagar premium, el comprador detiene mucho su mirada en el nombre que hay detrás. Ejemplos en la memoria de todos hay muchos, como el Volkswagen Phaeton. Esperamos equivocarnos.


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