Tras la Revolución industrial, cuando el mundo apenas acababa de asumir los profundos cambios demográficos, técnicos, agrÃcolas, comerciales, energéticos o financieros, Henry Ford sorprendió al mundo con una nueva vuelta de tuerca, la producción en serie. Semejante innovación se ha denotado años después como fordismo.
A finales de la decada de 1970, en un mercado cambiante tanto en la demanda como en las preferencias del consumidor, la producción en serie se agota y sólo una marca consigue encontrar una solución eficiente. Toyota reinventa la organización empresarial utilizando el nuevo paradigma, la información.
Revoluciona la forma en que se relacionan los trabajadores, creando unidades multifuncionales que compiten entre sà con un jerarquÃa casi plana. Además hace de los 5 ceros su lema (cero defectos en las piezas, cero fallos en las máquinas, inventario cero, retraso cero, papeleo cero) y del kan-ban su seña de identidad (los provedores entregan justo a tiempo su mercancÃa en el lugar de producción con las caracterÃsticas especificadas por la cadena de producción reduciendo asà el inventario).
Esta revolución fue la base del gigante japones. Ahora bien, muchos de vosotros ya sabéis que Toyota ha llamado a revisión a casi 2 millones de coches, sólo en Europa, por un problema en el acelerador. Al parecer en muy raras ocasiones, este se podrÃa quedar atascado o tardar en recuperar su posición inicial.
ParecerÃa ilógico retirar la confianza al primer fabricante mundial vista su trayectoria. Una marca capaz de cambiar la forma en la que veÃamos una empresa, adaptandose a la nueva sociedad de la información para convertirse en un referente mundial durante los últimos 30 años, no parece merecedora del descrédito al que se está viendo sometida.
Conocedores sin duda de lo pronto que se puede perder el buen nombre en una sociedad como la nuestra, Toyota ha preferido sin embargo dar la cara, pedir disculpas y afrontar las consecuencias, venga lo que venga. Lo cierto es que si pudieron superar la crisis de los ´70, este contratiempo no le hará levantar el pie del acelerador, al menos, voluntariamente.
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