Actualidad

KIA ataca la gama de berlinas medias con su Magentis

kia-magentis-2011-1-1024x651

El cuarto fabricante mundial, Hyundai-KIA, no parece terminar de ver claro su posicionamiento en el mercado. Es habitual encontrar equivalencias entre marcas generalistas y sus competidores premium, pero con KIA de momento, no sabemos a que atenernos.

Lo cierto es que llevan algunos años aumentando gradualmente su calidad, y como nos decía un responsable de la marca durante un encuentro informal, “primero entras por precio, luego vendes tu producto”. Quizá asistimos ya a la segunda fase.

Tanto es así, que el Magentis parece un diseño perfectamente encontrable en vehículos de gama alta. Parrila compuesta, iluminación de día, y llantas que recuerdan a la serie Individual de VW son algunos de los argumentos.

kia-magentis-2011-1024x646

El problema para la marca, y para el jefe de diseño, Peter Schreyer, es que un mejor producto debe ser, si pretende ser rentable, un producto global. Es decir, que cada vez veremos menos adaptaciones al mercado europeo, venidas desde Corea, si es que la tendencia continúa.

Segundo problema al que enfrentarse: si dejan de competir en coste final, la comparación con otros fabricantes se realiza de igual a igual. La anterior generación de este modelo fue un estrepitoso fracaso en nuestro país, seguramente porque no terminaba de ofrecer un mensaje claro. ¿Un vehículo de calidad ligeramente inferior, y ligeramente más barato?

Todavía no se conocen datos técnicos, ni hemos podido comprobar la sensación general del producto. Entonces tendremos más que decir.

En Sobreviraje | KIA Venga, calidad checa a precio coreano.

Tags | KIA

Discussion

15 Responses to “KIA ataca la gama de berlinas medias con su Magentis”

  1. 660142 380483TeenVogue? Searching for fashion advice, celebrity buzz or beauty trends? Locate it all in Teen Vogue 293250

    Posted by world market url | 10/07/2021, 00:30
  2. 235811 859067Some genuinely rattling function on behalf of the owner of this website , utterly great content material . 504042

    Posted by beretta shotguns | 05/08/2021, 22:30
  3. 380213 133744wonderful points altogether, you simply won a logo new reader. 329800

    Posted by order temazepam restoril generic pills/capsule 7.5mg 10mg 15mg 30mg for sleep overnight delivery in usa canada uk australia cheap | 03/10/2021, 06:37
  4. 274267 570722Its superb as your other posts : D, regards for posting . 154833

    Posted by bettilt giris | 10/12/2021, 20:00
  5. This poker is generally used five cards and a jar of whisky for courage.

    Posted by it.markhrys.com | 12/01/2022, 06:36
  6. Casinos on the web Benefit variety to get to be the strategy to product your own bankroll.

    Posted by entdecke mehr | 12/01/2022, 16:44
  7. 699444 191511You produced some decent points there. I looked on-line for any problem and found most individuals will go in conjunction with with your website. 173668

    Posted by relx | 25/01/2022, 03:59
  8. 662112 366674Hello there! I could have sworn Ive been to this weblog before but soon after reading via some with the post I realized its new to me. Anyhow, Im undoubtedly happy I discovered it and Ill be book-marking and checking back regularly! 555887

    Posted by prima diet review | 17/06/2022, 18:21
  9. 102106 873518I cannot thank you fully for the blogposts on your web page. I know you placed a lot of time and effort into all of them and hope you know how considerably I appreciate it. I hope I will do precisely the same for an additional individual at some point. Palm Beach Condos 920096

    Posted by 토토사이트 만드는 법 | 10/07/2022, 10:22
  10. 285798 28042As I site possessor I believe the content material here is really fantastic , regards for your efforts. 347435

    Posted by แปลงเพศ | 19/07/2022, 00:34
  11. 99092 592171I just now discovered your weblog post and now Im remember to start with followers. 715841

    Posted by สล็อตวอเลท ไม่มีขั้นต่ำ | 21/07/2022, 01:52
  12. 940319 752799Hey, you used to write wonderful, but the last couple of posts have been kinda boring I miss your tremendous writings. Past few posts are just slightly out of track! come on! 45134

    Posted by sbo | 04/08/2022, 00:39
  13. 629325 792997This style is steller! You certainly know how to maintain a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (nicely, almostHaHa!) Amazing job. I genuinely enjoyed what you had to say, and more than that, how you presented it. Too cool! 849850

    Posted by สล็อตวอเลท ไม่มีขั้นต่ำ | 08/08/2022, 01:42
  14. 990012 667651quite nice post, i actually adore this internet internet site, carry on it 881940

    Posted by golden teacher mushrooms, | 25/08/2022, 19:44
  15. 131774 437431This can indicate that a watch has spent some or all of its life in the tropics and was not serviced as regularly as it really should have been. 941197

    Posted by sbo | 02/10/2022, 08:49

Post a Comment

Nuestro Twitter

Photos on flickr