¿Puede la diversión mejorar el comportamiento de las personas? En Volkswagen creen que sà y han sabido demostrarlo con un toque de humor. La gente deberÃa por su bien hacer ejercicio a diario y no coger las escaleras mecánicas es una opción muy saludable. Con un poco de diversión consiguieron que un 66% más de personas escogieran hacer un poco de esfuerzo.
En el segundo spot vemos que transformando un simple contenedor en una máquina recreativa, consiguieron que la opción divertida recogiese el doble de residuos que un contenedor normal.
Bottle Bank Arcade – TheFunTheory
Y si convertimos una papelera normal en la más profunda del mundo? La super papelera recogió 41 kg más de basura que una pepelera cercana.
The world’s deepest bin – Thefuntheory
Moraleja: En la carretera no siempre hacemos lo que deberÃamos, y el poder coercitivo de la Ley, por mucho que se empeñen, no es tan efectivo como deberÃa. Un sistema de incentivos además de sanciones predispondrÃa al conductor con mayor facilidad a respetar las normas.
En Francia, tras instaurar un nuevo sistema de sanciones hace unos años, preguntaron a los responsables de tráfico cuál habÃa sido la razón por la que la gente corrÃa menos, y la respuesta no pudo ser más clara: el miedo al gendarme. Por supuesto que las sanciones funcionan, pero hacer las cosas de mala gana no ayuda.
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